Target Market Determination

Target Market Determinations (TMDs) describe who each product is designed for, who it’s likely not appropriate for, and how it should be distributed. They’re required under the Design and Distribution Obligations, but they’re also genuinely useful—they tell you whether a product is fit for purpose before you quote it.If you’re a broker assessing suitability or a client checking whether cover matches your needs, this is where to start. Each TMD is product-specific, so find the one that matches what you’re looking at.